The calm behind a full schedule.

Phorma runs scheduling, memberships, payments, and client care for premium Pilates studios. One system, so the front desk feels as composed as the reformer room.

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Built with studios in Porto. Billing in euros, from day one.

The Phorma schedule: a week of reformer and mat classes with fill rates, waitlists, and insights at a glance.

One system, every corner of the studio.

Seven surfaces, web and native, all reading from the same source of truth. Nothing to sync, nothing to reconcile.

The desk

Schedule, front desk, billing, CRM, and reports on web and tablet. Check someone in, sell a pack, and answer a message without changing tools.

For owners, managers, and front desk

The pocket

Today's sessions, client health alerts, and substitution requests, in an app that respects an instructor's day off.

For instructors

The ritual

Booking, credits, progress, and messages for members. Quiet, warm, and quick enough to use between two metro stops.

For every member

Booking becomes a small ritual, not a transaction.

Your members pay a meaningful membership. Their app should feel like it. Phorma gives them the week at a glance, honest credit balances, and their place in line, told gently.

Credits that explain themselves. Balance, expiry, and renewal, with no fine print surprises.
Waitlists with a number. "#4 in line" beats "you're on the list".
A practice, not a streak. Visits and milestones, without the confetti.

In English, Portuguese, and Spanish.

The Phorma member app in Portuguese: a warm welcome, plan credits, and one tap to book a class or a private.

Everything a studio runs on.

Scheduling

Recurring series, capacity, rooms, and instructor views. Waitlists promote themselves; low-fill sessions surface before they become empty ones.

Front desk

Check-ins, walk-ins, late cancels, and no-shows in one queue, with quick sale and payment collection beside it. Built for the 7:55 rush.

Memberships & credits

Plans, packs, freezes, expiry, and auto-renew. Group and private credits stay separate, because they are.

Payments

Card and cash, clean statements, and billing that understands euros and European studios natively.

Messaging

A studio inbox, instructor threads, and your social DMs in one place. Members message the studio, not a ticket system.

Reports

Revenue, occupancy, no-show rates, and membership breakdowns that read like a briefing, not a spreadsheet export.

Software should feel like the studio it serves.

You chose the lighting, the linen, the smell of the room. Your booking system is part of that room. Phorma is built to belong in it.

A tour of the working day.

From the first check-in to the last report, this is how a studio moves through Phorma.

7:20, doors open

The front desk holds the morning rush

Arrivals for each session in one queue. Check in, undo, mark a no-show, sell grip socks, and collect a drop-in payment, all without leaving the page.

Expected, checked-in, and remaining at a glance
Walk-ins and quick sale beside the queue
Late cancel and no-show handled in warm language, backed by your policy

Phorma front desk: today's arrivals with check-in and no-show actions, next to quick sale and payment collection. — Front desk, quick sale, and payments in one view.

All day, in every pocket

Members manage themselves

Plans, packs, freezes, and renewals are self-serve and honestly explained. The calls to your front desk get shorter, and rarer.

Live credit balances with expiry dates in plain sight
Plan changes and pack purchases without a phone call
Auto-renew that says exactly what happens next

A member's view of their plan in Phorma: credits used, renewal date, auto-renew, and available plans and packs. — The member's own view of plan, credits, and renewal.

21:40, lights off

Evenings are for decisions, not spreadsheets

Revenue, occupancy, attendance, and membership mix in a report you can actually read after a twelve-hour day.

Revenue trend and occupancy, side by side
No-show and fill rates that flag themselves
Every chart explains itself in a sentence

Phorma reports: revenue trend, occupancy, and membership breakdown for the last thirty days. — The owner's evening briefing.

Each role sees its own studio.

Permissions are shaped around real jobs, not admin checkboxes.

Owner
Everything: schedule, money, people, equipment, marketing, and the reports that tie them together.
Manager
Day-to-day operations: clients, pricing, dashboards, and reports, without the billing keys.
Instructor
Today's sessions, client alerts, substitutions, earnings, and messages. Nothing that isn't theirs.
Front desk
Arrivals, walk-ins, quick sale, and client lookups. Fast paths for the busiest hour of the day.
Member
Their bookings, credits, progress, and a direct line to the studio. Calm by design.

See Phorma in your studio.

A thirty-minute walkthrough with your real schedule, your plans, and your questions.

Book a demo Staff sign in

Founding-studio pricing for the first studios in each city.